keyword Research Tutorial

 

How to Do

"Keyword

Research"

Step by Step

If you want your blog or website to appear on Google, keyword research is the first and most important step. It helps you understand what people are searching for and how you can create content that answers their questions.

Whether you’re starting a blog, working on SEO, or managing digital marketing for a brand — learning keyword research can help you attract the right audience.

Let’s go step-by-step in simple language 👇

Step 1: Understand What Keywords Are

Keywords are the words or phrases people type into Google when they’re looking for something

For example:

• If someone wants to learn cooking, they might search “easy recipes for beginners.”

• If someone wants to buy shoes, they might search “best running shoes for women.”

These search terms are your keywords. If your blog includes the same or similar phrases, Google knows your content matches what the person wants — and can show your post in results.

👉 So, keyword research means finding what people are searching for and writing about those topics.

Step 2: Find Keyword Ideas

Start with a topic. Suppose your topic is "Digital Marketing". Now think — what might people type on Google related to this?

Some examples could be:

• “healthy breakfast ideas”

• “vegetarian diet for weight loss”

You can find these ideas easily using:

• Google Auto Suggest — type a word in Google and see what it auto-completes.

• Related Searches — scroll to the bottom of Google results.

• Free Tools — like Ubersuggest, AnswerThePublic, or Keyword Tool.io.

Example: If you type “keyword research” in Google, you’ll see suggestions like:

• “healthy breakfast recipes for students”

• “easy breakfast ideas for busy mornings”

• “Indian healthy breakfast options”

These are all great content ideas!

 

Step 3: Check Keyword Volume and Competition

Once you have a list of ideas, the next step is to see how popular and how competitive they are. For that, you can use tools like:

• Google Keyword Planner (Free)

• Ubersuggest

• Ahrefs or Semrush (paid but detailed)

These tools show you:

• Search Volume (how many people search it monthly)

• Keyword Difficulty (KD) — how hard it is to rank for it.

Example: Let’s compare two keywords —

• “healthy breakfast recipes” → 40,000 searches/month (high competition)

• “easy healthy breakfast ideas for students” → 2,500 searches/month (low competition)

If you’re new, it’s better to pick longer, more specific phrases (called long-tail keywords) like “easy healthy breakfast ideas for students” because it’s easier to rank for.

 Step 4: Study What’s Ranking

Search your chosen keyword on Google and observe the top results. Look at what type of content appears — blog posts, guides, videos, or list articles.

Pay attention to:

• The headlines they use

• The length and style of content

• The topics they cover

Your goal is not to copy but to create something better and more useful than what already exists. For instance, if you see most blogs explaining keyword research in theory, you can make yours more practical by showing real tool examples.

 Step 5: Use Keywords Naturally

Once you’ve chosen your keyword, include it naturally throughout your blog. Use it in:

• The title

• The first paragraph

• A few headings (H2 or H3)

• Meta description and image alt text

But don’t overuse it. Write for people, not just for Google — that’s what modern SEO is all about.

Example: If your keyword is “home workout for beginners”, your title can be:

“Home Workout for Beginners: Simple Exercises You Can Do Anywhere”

 Then sprinkle related phrases like “easy home workout plan” or “beginner exercises without equipment.”

Step 6: Track and Improve

After publishing, check how your post performs using Google Search Console. You’ll see which keywords are bringing readers to your blog.

Sometimes you’ll notice unexpected search terms — that’s a great opportunity! Update your blog to include those keywords and keep your content fresh. The more you refine and improve, the higher your blog can rank over time.

Conclusion

Keyword research is the foundation of every successful digital marketing strategy. It’s not just about finding popular words — it’s about understanding what your audience truly wants and creating valuable content around it. With the right approach and tools, even beginners can master this skill and drive organic traffic to their website.

Start applying these keyword research tips today and watch your blog grow — don’t forget to share your progress in the comments! 🚀